PURCHASE CONVERSIONS
Prove Event ROI with Purchase Conversion Tracking
Finally, experiential teams can attribute sales to their events. Drive post-experience sales, reward attendees for purchases, and show the impact your events have on revenue growth.
Measure Event Success
Like a Digital Marketer
HOW IT WORKS
Your Events Are Driving Purchases. Now’s Your Chance to Prove it.
Incentivize Post-Event Purchases
Take a proactive approach to your consumer journey by launching SMS rebate promotions to incentivize attendee purchases at any retailer. Your fans get cash back the moment they make a qualifying purchase and reply with a receipt photo. No mail-ins, forms, or logins required.
Track Conversions & Retail Sales
Purchase Conversion tracking provides the direct link connecting your brand experiences to retail sales and purchase behaviors. When your guests or attendees make a purchase, AnyRoad automatically records the conversion and attributes the resulting revenue and retail insights to your experience
Measure Experiential ROI
AnyRoad is the only platform designed to help consumer brands measure the ROI of their experiential marketing. Conversion tracking adds direct revenue attribution and retail insights to best-in-class consumer data and loyalty measurements — giving you the most complete picture of your experience impact and ROI.
THE ANYROAD DIFFERENCE
Understand & Impact the Consumer Journey Like Never Before
Drive the outcomes you want to influence. Measure what matters most.
Drive Sales
Increase your total event ROI by driving retail purchases and attributing revenue to your experiences.
Increase Product Trial & Loyalty
Reward attendees with cash back for purchasing new products or flavors to incentivize specific behaviors.
Track Purchase Behaviors & Trends
AnyRoad automatically tracks purchases by products, retailers, and locations, to help you understand behaviors and make data-backed decisions.