Consumer Data Capture
Capture Consumer Data at Every Experience & Fuel Your Marketing Strategy
Don’t miss out on the opportunity to capture valuable, first-party data from every consumer that attends an experience or event. Build out your consumer databases and ensure your team has the most up-to-date insights to guide your experiential strategy.
Better Consumer Engagement Starts with the Right Data
Collect What Matters Most to Your Business
AnyRoad’s configurable platform makes it easy to customize the data captured at every event to your specific needs ensuring that your team gets the most relevant consumer insights. Capture information on your consumers’ demographics, previous interactions, brand perception, feedback, and more.
Gain Better Insights Across the Consumer Lifecycle
Don’t miss out on valuable insights. Capture consumer data across consumer touchpoints – from pre-experience registration to post-event surveys and feedback – to surface the best insights around who your consumers are, what they care about, and how they perceive your brand.
Don’t Let Event Type Limit Your Data
AnyRoad’s data-centric platform offers options to help you capture data in the right way for every type of event. Gather insights from your attendees and visitors online through pre-registration, RSVP, and booking solutions, or in-person with options for onsite kiosk-based registration, walk-in bookings, and QR-code data capture.
Ensure Up-to-Date Views of Your Consumer
Thanks to robust integration options, it’s easy to get the rich consumer insights from AnyRoad synced across your tech stack so that your teams have the most up-to-date and comprehensive view of your consumer base in the solutions they use regularly.
Your End-to-End Experiential Marketing and Events Platform
Streamline Experiential Operations While Capturing Valuable Insights
AnyRoad’s leading experiential marketing and events platform not only helps you capture the insights needed to drive more effective consumer engagement – it offers a suite of solutions to support your entire experiential strategy.
Eliminate Manual Work with Automation
Say goodbye to manual processes – AnyRoad helps you automate everything from ticketing and registration to post-event follow-up and reporting so that your team has more time to focus on the things that really matter.
Scale Your Strategy
Improving efficiency and streamlining your experience operations gives you the capacity to introduce new programs and scale your experiential strategy. And as you scale your events and brand experiences, the impact they have on your business will continue to grow.
Measure Success & Keep Improving
Real-time reporting capabilities make it easy for you to understand each event’s performance, while robust dashboards help you pull out trends across your entire strategy. Invest more in what works, cut what doesn’t, and waste less time trying to figure it out.