We use cookies to collect and analyze information on site performance and usage, provide social media features, and enhance and customize content and advertisements. Learn more

PURCHASE CONVERSIONS

Prove Event ROI with Purchase Conversion Tracking

Finally, experiential teams can attribute sales to their events. Drive post-experience sales, reward attendees for purchases, and show the impact your events have on revenue growth.

Take the Product Tour

HOW IT WORKS

Your Events Are Driving Purchases. Now’s Your Chance to Prove it.

step 1

Incentivize Post-Event Purchases

Take a proactive approach to your consumer journey by launching SMS rebate promotions to incentivize attendee purchases at any retailer. Your fans get cash back the moment they make a qualifying purchase and reply with a receipt photo. No mail-ins, forms, or logins required.

See How It Works
STEP 2

Track Conversions & Retail Sales

Purchase Conversion tracking provides the direct link connecting your brand experiences to retail sales and purchase behaviors. When your guests or attendees make a purchase, AnyRoad automatically records the conversion and attributes the resulting revenue and retail insights to your experience

STEP 3

Measure Experiential ROI

AnyRoad is the only platform designed to help consumer brands measure the ROI of their experiential marketing. Conversion tracking adds direct revenue attribution and retail insights to best-in-class consumer data and loyalty measurements — giving you the most complete picture of your experience impact and ROI.

THE ANYROAD DIFFERENCE

Understand & Impact the Consumer Journey Like Never Before

Drive the outcomes you want to influence. Measure what matters most.

Drive Sales

Increase your total event ROI by driving retail purchases and attributing revenue to your experiences.

Increase Product Trial & Loyalty

Reward attendees with cash back for purchasing new products or flavors to incentivize specific behaviors.

Track Purchase Behaviors & Trends

AnyRoad automatically tracks purchases by products, retailers, and locations, to help you understand behaviors and make data-backed decisions.

Talk to Us

Get a personalized demo

Turn Your Guests and Attendees Into Loyal Customers.

Book Demo