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Ebook

Strategies for Event Marketers: First-Party Data Playbook

Get the playbook for collecting first-party data, and use it to grow, all with your existing resources. These strategies are your ticket to database building.

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you'll find useful. Keep us in mind next time you have marketing questions!

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the AnyRoad site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you.

Time to get your marketing strategy on paper.

Ebook

The First-Party Data Playbook

Event marketing can be complicated — so here’s your playbook to the ins and outs of all the paths you can take.

Our First-Party Data Playbook breaks down your current event marketing team's talents, giving you the tools and know-how to play to their strengths while building your database.

This is perfect for marketing beginners to veterans looking to drill into their strategy and learn to be more self-sufficient, not just with their data and their team. With this playbook, you’ll learn:

  • Best practices for database building
  • How to encourage customers to share data
  • Every event option and how it might suit your team
  • And more!

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Scale your brand activations and pop-ups without losing sleep! AnyRoad empowers you to collect first-party data to showcase your impact on brand awareness, loyalty, ROI, and more.

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